UTM Builder - Campaign URL Generator

A UTM builder appends tracking parameters to URLs so analytics tools can identify traffic sources, campaigns, and mediums. UTM tags work with Google Analytics, Mixpanel, and most marketing platforms. Use this tool to create tagged links for ads, emails, or social posts.

1. Enter the base URL: Paste the destination page you want to track.
2. Fill UTM fields: Add source (e.g., newsletter), medium (e.g., email), campaign name, and optional term and content.
3. Generate: Copy the full URL with parameters appended.

• Track campaigns: See which ads, emails, or posts drive traffic in your analytics dashboard.
• Compare channels: Measure performance across Facebook, Google, email, and more.
• No coding: Build tagged URLs without editing query strings manually.

Use case 1: Email campaigns

Tag newsletter links with utm_source=newsletter and utm_medium=email to attribute signups.

Use case 2: Paid ads

Use utm_source=google and utm_medium=cpc to track PPC performance separately from organic.

Use case 3: Social posts

Distinguish between Instagram bio links and story swipes with different utm_content values.

Basic example

Base URL: https://example.com/signup
Source: twitter
Medium: social
Campaign: spring_launch
Output: https://example.com/signup?utm_source=twitter&utm_medium=social&utm_campaign=spring_launch

Advanced example

Base URL: https://store.example.com/sale
All fields filled including term and content:
Output: https://store.example.com/sale?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale&utm_term=shoes&utm_content=banner_v2

Existing query parameters

If the URL already has ?, the tool appends with &. Double-check that parameters aren't duplicated.

Spaces in values

UTM values should be URL-safe. This tool encodes spaces as %20 or + automatically.

• Use lowercase and underscores for consistent reporting: spring_sale not Spring Sale.
• Create naming conventions before launching campaigns to avoid messy analytics data.
• Shorten the final URL with a link shortener for cleaner sharing.

• Encode special characters with the URL encoder.
• Minify JSON payloads using the JSON minifier.
• Format campaign data with the JSON formatter.

URL building happens locally in your browser. No destination URLs or campaign names are uploaded.